A med spa content day is one planned shoot at your practice that produces a month of social media content in a single session. At AG3 Marketing, scripts are written and approved before the day, your providers are directed on camera, and any patient who appears has signed a written release first. Your team shows up once. We handle the rest.
A med spa content day is one planned shoot at your practice that produces a month of social media content in a single session. At AG3 Marketing, scripts are written and approved before the day, your providers are directed on camera, and any patient who appears has signed a written release first. Your team shows up once. We handle the rest.
Who this is for: Owners and practice managers of established med spas in Brickell, Coral Gables, Miami Beach, Doral, Coconut Grove, and Aventura considering a med spa content day in Miami because posting has stalled and providers are booked solid.
What Is a Content Day for a Med Spa?
It's one on-site shoot, planned weeks ahead, that gives you a month of provider-led video and photos. Instead of grabbing a clip between patients, you block one window of time and we film everything at once: provider education, treatment-room footage, your space, your team, and consented patient moments.
This is the med spa version of a content day, built around patients, providers, and clinical wording.
Why Miami Med Spas Struggle to Post Consistently
Most med spa owners already know video matters. The problem is fitting it in.
Your injectors are booked, not bored
A full book is a good problem. But it means nobody has a free hour to set up a light, write a hook, and film three takes. The front desk ends up shooting on a phone, or nothing gets posted at all.
Patients buy on trust in the provider
Before someone lets you treat their face, they want to know who's holding the syringe. Short education videos (who you are, how you think about candidacy, what aftercare looks like) let a patient get to know a provider before the consult.
Miami is visual and competitive
Your patients scroll past polished feeds all day. When your feed looks rushed, it can make the practice feel that way too, even when the treatment is excellent. A planned shoot lets your feed match the experience inside your doors.Before Your Med Spa Content Shoot: Strategy, Scripts, and the Shot List
Most of the work happens before anyone picks up a camera.
Strategy call
We start with your goals. Which treatments do you want to book more of? Which seasons and offers matter this quarter? Who is your best patient? That answer shapes every script. See the full list of what we handle on our Services page.
Scripts you approve
We write hooks and talking points for each provider: FAQs, myths, candidacy, aftercare. You approve every script, and your provider reviews any clinical wording before we film. If a line doesn't sound like you, or a claim needs softening, we change it.
Shot list and no-film list
We agree on what we'll film (rooms, devices, products, team) and what stays off camera: patient charts, screens, other patients in the hallway, anything you'd rather not show.
Consent paperwork ready
Any patient who appears on camera signs a written release first.
You approve everything: Scripts before the shoot, edits before posting. Nothing goes live without your sign-off.
The Day Itself: A Sample Med Spa Shoot Schedule
EXAMPLE ONLY, not a promise. Every practice is different, and we build the day around your schedule.
Open: space and B-roll
Before patients arrive, we film reception, treatment rooms, products, and devices while the space is quiet and clean.
Provider education block
Each provider films their scripted videos in batches: common questions, myths, who's a good candidate, aftercare. Batching keeps it moving.
Treatment-process moments
Only with patients who have signed a release, and only what the practice approves. Hands at work, the setup, the calm of the room. No outcome promises.
Team and personality
Quick intros, front-desk FAQs, a little behind-the-scenes. Patients like to know who they'll meet.
Pickups
Alternate hooks, endings, and photos for your feed, website, and Google Business Profile.
Working around appointments
You choose: block a private morning before opening, or film around a real appointment day. We plan the order so treatment rooms are free when patients need them. You don't have to close.
Never comfortable on camera? That's normal. Your providers don't need to be natural performers. Scripts and direction do the heavy lifting: we feed lines, keep the pace, and tell you when a take is good.
After the Shoot: Edit, Approve, Post, Report
This is the part most owners never have time for.
Editing: vertical videos for Instagram Reels and TikTok
Captions: written in your voice
Approval: you see every edit before it goes live
Posting: to Instagram and TikTok through the month
Monthly report: what's working, in plain English
Then we use what we learned to plan the next content day.
What a Med Spa Gets From One Content Day
The exact mix depends on your goals. The types of content usually include:
Vertical Reels and TikToks
Provider education clips
Photos for your feed, Google Business Profile, and website
A B-roll library we can cut into more posts later
Want to see the kind of work that comes out of a shoot? Visit our portfolio.
How to Prep Your Med Spa for Content Day
A little prep makes the day smoother.
Pick 2–4 people for camera. Providers plus anyone patients meet first.
Review your scripts. Read them out loud once. No need to memorize.
Ready the rooms. Tidy, restock, hide cords, and clear any patient information from view.
Plan wardrobe. Scrubs or your usual look, plus a change or two.
Confirm releases. Anyone on camera has signed.
Block the time. Treat it like a patient appointment.
Content Day vs. an In-House Creator vs. DIY Phone Filming
Who plans — AG3 content day: AG3, with your goals. In-house: your hire. DIY: you or your staff.
Who writes scripts — AG3 content day: AG3; you and your provider approve. In-house: your hire. DIY: usually no one.
Who directs on camera — AG3 content day: AG3. In-house: your hire. DIY: whoever’s free.
Who edits — AG3 content day: AG3. In-house: your hire. DIY: your staff, if time allows.
Who posts — AG3 content day: AG3, after your approval. In-house: your hire. DIY: your staff.
Consent workflow — AG3 content day: releases before filming, set up in advance. In-house: depends on the hire. DIY: often informal.
Your time — AG3 content day: strategy, approvals, and the shoot itself. In-house: managing an employee. DIY: ongoing, in between patients.
Thinking about how local visibility fits in? Read why local visibility matters for Miami med spas. And if you're comparing who to hire, start with agency vs. freelancer vs. DIY in Miami, or browse the blog for question lists on hiring a social media manager.
FAQ
What is a content day for a med spa? A content day is one planned shoot at your practice that produces a month of social media content. AG3 writes and gets scripts approved beforehand, directs providers on camera, and films only patients who have signed a written release.
What happens before the shoot? We start with a strategy call about the treatments, seasons, and offers you want to focus on. Then we write scripts, your provider reviews clinical wording, and we agree on a shot list, a no-film list, and patient releases.
What does the day look like, and do we have to close? You don't have to close. A typical flow is space and B-roll first, then batches of provider education videos, consented treatment moments, team content, and pickups. You can block a private morning or film around real appointments.
What gets filmed? Provider education videos, treatment-room and device B-roll, your team, your space, and patient moments only with written consent and practice approval.
How are patient consent and before-and-after content handled? Any patient who appears signs a written release first. Before-and-afters are used only with written permission and only if you choose to. Nothing posts without your approval, and your provider reviews clinical wording.
Do my injectors need to be good on camera? No. Videos are scripted and directed. We feed lines, keep the pace, and do as many takes as needed.
What happens after the shoot? We edit vertical videos, write captions, send everything for your approval, post to Instagram and TikTok through the month, and send a monthly report.
How many videos come from one day? It depends on your goals, the number of providers on camera, and how long we film. We'll map it out with you on the free call.
Is a content day better than an in-house creator or filming on a phone? A content day gives you planning, scripts, direction, editing, posting, and a consent workflow without hiring or managing anyone. An in-house creator can work if you have the budget and time to manage them. Phone filming is free to start but tends to stall when the front desk gets busy.
Want a Month of Med Spa Content From One Shoot?
You run the treatments and the team. My agency can handle the rest: strategy, scripts, the content day, editing, posting, and reporting. See everything on our Services page.
Good to know: Every plan is tailored to your practice. Cost is covered on the free consultation.
Book a free 30-minute growth look with me, Ari. We'll look at your profiles together and talk through what a content day could look like at your spa. If it feels like a fit, we talk about working together.
No pressure, no hard sell.
