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Before hiring a social media manager or agency for a Miami med spa, ask whether they have aesthetics experience, who films the content, how they handle written patient consent and before-and-after posts, whether providers approve clinical wording, and who owns your accounts and content files. A good answer is specific. Below are all 12 questions, what a good answer sounds like, and how my agency answers each one.
How to use this list: Bring it to your next discovery call. Each question has ✅ what a good answer sounds like and how AG3 answers.
What a Med Spa Social Media Manager Should Handle
A med spa social media manager plans your content, creates or films it, posts it, answers comments and DMs, and reports on what's working. That part is the same as any business.
What's different is the stakes. Your content shows real patients, real treatments, and medical claims. A generalist who's great at trends may not know that a before-and-after needs written consent, that a caption can't promise results, or that your provider should sign off on clinical wording. Those are the gaps these questions are built to find.
Freelancer, In-House, or Agency?
Most Miami med spas choose between three options: a freelance social media manager, an in-house hire, or an agency. All three can work. The difference is how much one person has to cover.
A freelancer is usually one person handling posting and some content. An in-house hire knows your practice well but is one more employee to train and manage. An agency brings a team, so social can connect to the rest of your marketing.
AG3 is a full-service social media and marketing agency. Beyond social, we can handle content days at your practice, ads, SEO/AEO, your Google Business Profile, and websites.
Whichever you choose, the 12 questions below work the same. They're written for a social media manager, and they apply just as much to an agency's team.
12 Questions to Ask a Med Spa Social Media Manager or Agency
1. Have you worked with med spas or aesthetic practices?
Ask for examples, not claims. Experience with salons or restaurants helps, but aesthetics has its own rules.
✅ Good answer sounds like: "Here's work we've done for practices like yours, and here's how we handled consent and wording."
How AG3 answers: We’ll walk you through our process for medical aesthetics content (written releases, provider review of clinical wording, and your approval before anything posts) and show you our portfolio.
2. Who creates the content? Do you film at my practice?
Stock photos and templates won't build trust in your providers. Your patients want to see your people and your space.
✅ Good answer sounds like: "We film on site, at your practice, with your providers."
How AG3 answers: We plan and run a content day at your practice: scripts approved first, one shoot, then editing and posting for the month. See what a content day looks like for a Miami med spa. You can also send your own clips and we take it from there.
3. How do you handle patient consent and releases?
This is the question that separates med-spa-ready from generalist.
✅ Good answer sounds like: "Every patient who appears signs a written release before filming, matched to how we'll use the footage."
How AG3 answers: Patients appear only after signing a written release, and only for what the practice approves.
4. What are your rules for before-and-after posts?
Before-and-afters can be powerful, and risky. Platforms have their own policies, and a photo without context can imply a guaranteed outcome.
✅ Good answer sounds like: "Only with written permission, with honest context, never implying everyone gets the same result, and within platform rules."
How AG3 answers: Before-and-afters are used only with written patient permission, only if you choose to use them, and never with outcome promises.
5. Will my providers review clinical wording?
Claims about treatments need to be accurate and supportable. The person writing captions isn't the person holding the license.
✅ Good answer sounds like: "Yes. Any clinical wording goes to your provider before it's filmed or posted."
How AG3 answers: Yes. We write the scripts and captions; your provider reviews any clinical wording before we film and before we post.
6. What's your approval process before anything posts?
You shouldn't find out what went up by scrolling your own feed.
✅ Good answer sounds like: "Nothing goes live without your sign-off."
How AG3 answers: You approve scripts before the shoot and edits before posting. Nothing goes live without your approval.
7. Who owns my accounts, content files, and ad accounts?
The answer should always be: the practice.
✅ Good answer sounds like: "You own your accounts, always. We're added as a team member, and you keep the content we create for you."
How AG3 answers: Your accounts and content stay with you.
8. What do you report on each month?
Followers are easy to count and easy to fake. Ask what they track that's closer to bookings.
✅ Good answer sounds like: "Profile actions, website clicks, calls, DMs and inquiries, and bookings where we can track them, plus what we're changing next month."
How AG3 answers: You get a monthly report in plain English: what's working, what isn't, and how we'll use it to plan the next content day. For a primer on reading the numbers, see how to read your engagement.
9. Who will actually work on my account?
The person on the sales call isn't always the person doing the work.
✅ Good answer sounds like: Named people, a clear point of contact, and a set check-in rhythm.
How AG3 answers: You’ll know who your point of contact is before we start, and we’ll set a check-in rhythm together on the first call.
10. How much of my time will this take?
Your providers are booked. The answer should be realistic, not "zero."
✅ Good answer sounds like: A specific estimate, and where that time goes.
How AG3 answers: We’ll give you a realistic estimate for your practice on the free 30-minute growth look.
11. Do you cover more than social?
Patients don't only find you on Instagram. They check Google, your reviews, and your website. Connected channels work better than a feed in a silo.
✅ Good answer sounds like: "We can connect social with your Google Business Profile, ads, and website, or work alongside whoever handles them."
How AG3 answers: AG3 is a full-service agency. See everything on our Services page. For the local side, read where Miami med spa clients look before they book.
12. What happens if we part ways?
Ask now, while everyone's friendly.
✅ Good answer sounds like: "Your logins, content files, and accounts stay with you. We hand off cleanly."
How AG3 answers: Your accounts and content stay with you. We’ll walk through the handoff on the free call.
Red Flags When Hiring for a Med Spa
🚩 Promised results. "We'll double your bookings" isn't a plan. Nobody can guarantee outcomes.
🚩 Follower-count reporting only. Followers don't book consults.
🚩 Agency-owned accounts. If they create your profiles in their name, you don't own them.
🚩 No consent process. "We'll just film whoever's in the chair" is a hard no.
🚩 Trend-chasing over clinical accuracy. A viral audio isn't worth a caption your provider wouldn't sign.
🚩 Posting without approval. You should see it before your patients do.
Agency vs. Freelancer vs. In-House Content Creator
| Agency | Freelancer | In-house creator | |
|---|---|---|---|
| Who plans | Strategy team | The freelancer | Your hire, with your direction |
| Who films | Agency crew, on a content day | Varies; sometimes you | Your hire |
| Who edits | Agency | The freelancer | Your hire |
| Who posts | Agency, after your approval | The freelancer | Your hire |
| Consent workflow | Should be a set process (ask Q3) | Depends on the person | You set it up |
| Ads / GBP / SEO | Often under one roof | Usually separate | Usually separate |
| Your time | Strategy and approvals | Managing one person | Managing an employee |
None of these is wrong. The right fit depends on how much you want to manage. Our general agency vs. freelancer vs. DIY guide for Miami goes deeper.
How AG3 Answers These Questions
Here's our process, start to finish:
- Strategy: your treatments, seasons, offers, and best patients
- Scripts: written by us, approved by you, clinical wording reviewed by your provider
- Content day: one planned shoot at your practice, with releases signed first
- Edit and approve: nothing posts without your sign-off
- Post and report: through the month, with a plain-English monthly report
Restaurant or salon owner reading this? See questions to ask before hiring a Miami restaurant social media manager or questions Miami salon owners should ask a social media manager.
FAQ
What does a med spa social media manager actually do? They plan content, create or film it, post it, manage comments and DMs, and report on results. For a med spa, they also handle patient consent, before-and-after rules, and provider review of clinical wording.
Agency vs. freelancer vs. in-house creator: which fits? An agency usually covers strategy, filming, editing, posting, and connected channels like Google and ads. A freelancer can be a good fit for a narrower scope. In-house works if you have time to manage an employee.
What questions should I ask before hiring a social media manager or agency? Ask about aesthetics experience, who films, consent and releases, before-and-after rules, provider review, approvals, account ownership, reporting, who works on your account, your time, other services, and what happens if you part ways.
What are the red flags? Promised results, follower-only reports, agency-owned accounts, no consent process, trend-chasing over clinical accuracy, and posting without your approval.
How do they handle patient consent and before-and-after posts? A good manager gets a written, use-specific release before any patient is filmed and uses before-and-afters only with permission and honest context. At AG3, nothing posts without your approval.
Who owns my accounts, content files, and logins? Your practice should. At AG3, your accounts and content stay with you.
How will I know it's working? Look for reports on profile actions, website clicks, calls, inquiries, and bookings where trackable, not just followers.
How much of my time will it take? It depends on your practice. Expect time for strategy, approvals, and the shoot itself; we’ll estimate it with you on the free 30-minute growth look.
What does onboarding look like in the first 30 days? Typically a strategy call, scripts for approval, and planning your first content day. We’ll walk through the exact steps on the free 30-minute growth look.
Bring This List to Your Free Consultation
You run the treatments and the team. My agency can handle the rest: strategy, scripts, content days, editing, posting, and reporting. See everything on our Services page.
Good to know: Every plan is tailored to your practice. Cost is covered on the free consultation.
Book a free 30-minute growth look with me, Ari. Bring these 12 questions and ask me every one. If it feels like a fit, we talk about working together.
